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› 01 / META ADS

Meta Ads course

For anyone who wants to learn to build and run sales-driving Facebook and Instagram ad campaigns from scratch.

LESSONS
8
DURATION
1 month
LESSON LENGTH
Individual 1 h · Group 1.5 h
FORMAT
[Online / in person]
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› PROGRAM

Course program

  1. 01The Meta ad ecosystem: Business Manager, Ads Manager, payment setup
  2. 02Campaign structure and objectives (Sales, Leads, Traffic, Engagement)
  3. 03Audiences: Core, Custom, Lookalike, Advantage+
  4. 04Creative: formats, ad copy, A/B testing
  5. 05Pixel, Conversions API and events
  6. 06Budgets, bid strategies and the learning phase
  7. 07Retargeting, catalogs and Advantage+ Shopping
  8. 08Reporting, KPI analysis (CPA, ROAS) and a final project
Azar Ismayilov
› INSTRUCTOR

Azar Ismayilov

Marketing Manager · Brand, Digital & Integrated Campaigns · Google Partner

In digital marketing and teaching since 2014: more than 2,500 students. Campaigns for Nar, Bakcell, ABB and Unibank. Measured results at Brendfoni, Insure.az and other projects — with real data in the case studies.

2500+ students12+ years of experience
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