› LAB / BLOG
Marketing written with data.
Practical guides on Google Ads, SEO, AI search and analytics — for the Azerbaijani market.
FEATUREDAI ADS
Is ChatGPT Ads worth it? Results from a real project test
We tested ChatGPT Ads on a project: it brought extra traffic, but for sales Meta Ads is still ahead.
ReadAEO / GEO · 12 min
How ChatGPT and Gemini “see” your brand: an AEO / GEO guide
Content structure, schema and a brand-mention strategy for appearing in AI answers, step by step.
GOOGLE ADS · 12 min
Performance Max: how to run it without wasting budget
Asset groups, audience signals and brand exclusions.
SEO · 12 min
Technical SEO for Azerbaijani-language search: a checklist
Core Web Vitals, hreflang, indexing and schema.
GA4 · 11 min
Data-driven vs last click: how to explain attribution to a client
The difference between GA4 models, in plain words.
META ADS · 10 min
Creative testing: which format works on Instagram?
Image, carousel, video — a test plan and measurement.
GOOGLE ADS · 9 min
Quality Score: CTR, ad relevance and landing page experience
Three levers to lower your cost per click.
CONTENT AND AI · 9 min
AI content: quality control from brief to publish
How to move faster without losing E-E-A-T.
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