› Free website audit — in 48 hours› Visibility in AI search: AEO / GEO› GA4 + Google Ads + Meta in one dashboard› Every click is measured
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› 03 / SEM

SEM (Google Ads) course

For anyone who wants to manage paid advertising on Google Search, Shopping and YouTube professionally.

LESSONS
8*
DURATION
1 month
LESSON LENGTH
Individual 1 h · Group 1.5 h
FORMAT
[Online / in person]
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› PROGRAM

Course program

  1. 01SEM and the Google Ads ecosystem, account setup
  2. 02Keyword research, match types, negative keywords
  3. 03Search campaigns, ad copy and assets
  4. 04Quality Score, Ad Rank and bid strategies
  5. 05Shopping campaigns and Merchant Center
  6. 06Performance Max, Display and YouTube ads
  7. 07Conversion tracking (GA4 link) and optimization
  8. 08Reporting, ROAS/CPA analysis and a final project

* The number of lessons is being finalized.

Azar Ismayilov
› INSTRUCTOR

Azar Ismayilov

Marketing Manager · Brand, Digital & Integrated Campaigns · Google Partner

In digital marketing and teaching since 2014: more than 2,500 students. Campaigns for Nar, Bakcell, ABB and Unibank. Measured results at Brendfoni, Insure.az and other projects — with real data in the case studies.

2500+ students12+ years of experience
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