› Free website audit — in 48 hours› Visibility in AI search: AEO / GEO› GA4 + Google Ads + Meta in one dashboard› Every click is measured
› Free website audit — in 48 hours› Visibility in AI search› Every click is measured
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› 05 / ANALYTICS

Web Analytics Pro: GA4 and Google Tag Manager

For marketers and developers who want to measure every click, conversion and sale correctly and pass the data to ad platforms.

LESSONS
8*
DURATION
1 month
LESSON LENGTH
Individual 1 h · Group 1.5 h
FORMAT
[Online / in person]
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› PROGRAM

Course program

  1. 01Measurement plan: business goals → KPIs → events
  2. 02GA4 structure: property, data stream, event model
  3. 03GTM basics: tags, triggers, variables, versions
  4. 04dataLayer and full e-commerce tracking
  5. 05Conversions, Google Ads and Meta Pixel / CAPI integration
  6. 06Consent Mode v2, data quality and debugging
  7. 07GA4 reports, Explorations and attribution
  8. 08Looker Studio dashboard and a final project

* The number of lessons is being finalized.

Azar Ismayilov
› INSTRUCTOR

Azar Ismayilov

Marketing Manager · Brand, Digital & Integrated Campaigns · Google Partner

In digital marketing and teaching since 2014: more than 2,500 students. Campaigns for Nar, Bakcell, ABB and Unibank. Measured results at Brendfoni, Insure.az and other projects — with real data in the case studies.

2500+ students12+ years of experience
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