E-COMMERCEKAMPANIYA · KUPON

Black Friday month: revenue and conversion

Campaign- and coupon-driven sales, with the strongest results in the last week of November. Peak day — 29 November, about $15K.

INDUSTRY: E-commerce
PERIOD: Nov 2019
CLIENT: [Client name]
SERVICES: Kampaniya, Kupon

Google Analytics e-commerce overview · November 2019

REVENUE

$68,602

TRANSACTIONS

132

AVG. ORDER VALUE

$519.71

PEAK DAY (NOV 29)

~$15K

01 · STARTING POINT

Where we started

November was the store's most important sales period of the year.

02 · EXECUTION

Role and tools

ROLE: Campaign plan, coupon strategy, e-commerce analytics

TOOLS:Google AnalyticsCoupon codes

03 · RESULT

What changed and how we measured it

November 2019: $68,602 revenue, 132 transactions, $519.71 average order value. Most sales came in the last week, with the peak on November 29 (~$15K).

Source: Google Analytics e-commerce overview

Services behind this result

01 / PAIDGoogle Ads ›

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