E-COMMERCEKUPON · INFLUENCER · GA4

New customers through coupons and creators

In two months, 361 of 387 purchasers bought for the first time — 93% new customers. 195 orders used the first-order coupon.

INDUSTRY: E-commerce
PERIOD: Sep – Oct 2026
CLIENT: [Client name]
SERVICES: Kupon, Influencer, GA4

PURCHASERS

387

FIRST-TIME PURCHASERS

361

NEW CUSTOMERS

93%

FIRST-ORDER COUPON

195

01 · STARTING POINT

Where we started

The goal was to attract first-time buyers rather than existing customers.

02 · EXECUTION

Role and tools

ROLE: Coupon mechanics, creator codes, GA4 reporting

TOOLS:GA4Coupon codes

03 · RESULT

What changed and how we measured it

September–October 2026: 361 of 387 purchasers were first-time buyers (93%). The most used code was the first-order coupon — 195 orders — followed by creator codes.

Source: GA4 Drive sales overview (revenue figures hidden)

Services behind this result

02 / PAIDMeta Ads ›05 / DATAGA4 and tracking ›

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