Where we started
The goal was to connect the brands with local culture and everyday life: a holiday video, a simple explanation by a well-known face, and a recognizable radio tune.
FINANCE AND INSURANCEBREND VIDEO · RADIO · PARTNYORLUQ
From concept to screen and radio: 189 TAXI, DJ Tural × PASHA, radio jingle
Three campaigns: a Novruz-themed “Egg Fight” video, DJ Tural explaining compulsory insurance through a marketing exchange with PASHA Insurance, and a brand music jingle on air for 2 months.
CAMPAIGNS
3
RADIO AIRTIME · MONTHS
2
RADIO STATIONS
2
The plan
A189 TAXI“Egg Fight” — a seasonal video built on a Novruz tradition
BInsure.az × PASHADJ Tural explains compulsory insurance in a simple, entertaining way
CRadioBrand music jingle on Avto FM and Space FM
Role and tools
ROLE: Concept, campaign ideas, production management
TOOLS:YouTubeAvto FMSpace FM
What changed and how we measured it
Three campaigns went from idea to air. The Insure.az jingle played around the clock on Avto FM and Space FM for 2 months, supported by digital channels.
Source: campaign materials (YouTube)
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