› FREE TOOLS

Free marketing tools

Everyday calculations for ads and SEO: ROAS and break-even, CPA, cost per click, budget forecasts, UTM links and a Google preview. No sign-up needed — everything runs in your browser.

Ad calculators

AD CALCULATORSROAS calculatorROAS, break-even ROAS and target ROAS — based on your margin.Open tool ›AD CALCULATORSCPC, CPM and CTR calculatorCPC, CPM and CTR from spend, impressions and clicks — or a plan.Open tool ›AD CALCULATORSCPA and CPL calculatorCPA/CPL, conversion rate and cost per customer.Open tool ›AD CALCULATORSGoogle Ads budget forecastExpected clicks, conversions, CPA and ROAS from your budget — in two scenarios.Open tool ›

SEO tools

SEO TOOLSSERP previewHow your title and description will look in Google — by characters and pixels.Open tool ›

Analytics tools

ANALYTICS TOOLSUTM builderCorrect UTM links for GA4 — with error checks and a channel estimate.Open tool ›

How the tools work

Each tool uses a standard, transparent formula — the formula, a worked example and how to read the result are explained on the tool's page. The numbers you enter are not sent to a server or stored.

The tools are a starting point for decisions. If the result does not tell you what to change in your real account, request a free audit and we will look at your numbers together.

Frequently asked questions

Are the tools really free?

Yes. No sign-up, email or payment is required; every feature is open.

Where are my numbers stored?

Nowhere. The calculation runs in your browser. If you want to share a result, "Copy link" writes the numbers only into the link you copy.

Which currencies are supported?

AZN, USD and EUR. Because the calculations are ratios, the currency only changes the display format; no exchange rate conversion is done.

Can I show a result to an expert?

Yes. The calculators include a "Send the result to an expert" form: the result and your email go to ClickOptimize and we reply with a short comment.

Let us check your numbers together

Enter your website — we will review your ads, SEO and analytics setup and send a free audit.