How length is measured
Google publishes no official character limit: titles and descriptions are cut to the available width and end with "…". That is why the tool shows both measures.
Character count = letters, digits, spaces and symbols in the textPixel width = Σ (each character's width in Arial × font size)Titles are shown at about 20px and descriptions at 14px. Wide letters like "W" and "m" take two to three times the space of narrow ones like "i" and "l" — so the same 60 characters fit in one title and get cut in another.
The tool uses a fixed width table so results are the same on every device; Azerbaijani letters (ə, ğ, ı, ö, ü, ç, ş) are included.
Recommended length
- Title: 50–60 characters and up to roughly 600 pixels. Put the main keyword near the start and the brand at the end.
- Meta description: 120–160 characters. Up to about 990 pixels can show on desktop and about 680 on mobile (sources differ).
- Every page needs a unique title and description — pages with identical text compete with each other in search.
Pixel limits are approximate and differ between industry tools. Google may rewrite titles and descriptions for a query, so the preview shows the best case.
Meta tags in detail: on-page SEO and meta tags.
Example
Same meaning, two titles:
- "Car insurance online — get a quote and buy your policy in 5 minutes" — 67 characters, truncated on desktop.
- "Car insurance online: get a quote" — 33 characters, fully visible with the main keyword first.
For the description: "Get a car insurance quote by make and year in one minute. Buy online, 24/7 support." — a benefit plus a concrete action within 120–160 characters.
The texts are illustrations and do not belong to a real company.
How to read the result
- A green bar means the text is in the recommended range.
- If you see "May be truncated", first remove filler words and repetitions, then shorten the brand part.
- If you see "Short", add value to the title: product type, city, benefit.
- Check the mobile preview too — descriptions get cut sooner there.
Common mistakes
- Repeating the keyword. Titles like "SEO service | SEO Baku | SEO agency" look spammy and lower CTR.
- One description for every page. Google usually picks its own snippet in that case.
- Measuring titles by characters only. 55 uppercase characters can be wider than 65 lowercase ones.
- Avoiding native letters. Use the correct alphabet in text; transliteration is only needed in URLs — see technical SEO for Azerbaijani search.
Frequently asked questions
How many characters should a title have?
The practical guideline is 50–60 characters, but Google measures pixel width, not characters. With many wide letters even 55 characters can be cut, so check the pixel width too.
How long should a meta description be?
120–160 characters usually show in full. Mobile results may cut descriptions sooner, so put the main point in the first sentence.
Why does Google change my title?
If a title does not describe the page well, is too long or is stuffed with keywords, Google may replace it with the H1 or other text on the page. A short, unique title that matches the content makes this less likely.
Does the meta description affect rankings?
The description is not a direct ranking factor, but it is the text people see in results and it affects click-through rate (CTR).
Why is the pixel width approximate?
Google publishes no official limit, and fonts and screen widths vary by device. The tool uses fixed Arial metrics — the result is a reliable guide, not an exact pixel count.
Is my text sent anywhere?
No. Measuring happens entirely in your browser and the text is not sent to a server.